Benchmark Reports

Explore data-driven insights from our latest eCommerce benchmarks and industry reports. 

Cut through the noise.

Get actionable intelligence to optimize your financial performance and outpace competitors.

Want the current numbers without downloading? The Ecommerce P&L Benchmarks hub holds the latest cohort medians and percentiles for all seven metrics, with every report listed in one place.

Cash‑Unlocks Benchmark Analysis 2025 in Partnership with Highbeam

Ecom CFO’s analysis of how to identify and attack locked-up cash in DTC brands

Key Insights from Our Q1 P&L Benchmark Report

Looking for the current numbers? The Ecommerce P&L Benchmarks hub has the latest cohort medians and percentiles for all seven metrics, plus every report in one place. Every

2025 Ecom P&L Benchmark Report: Full-Year 2024 vs 2023 (Archived)

Archived report, published January 2025. Figures compare full-year 2024 with 2023. For the current cohort medians and percentiles, and every report since, see the Ecommerce P&L Benchmarks hub.

2026 DTC Revenue Planning Guide cover page

What's inside:

  • Macroeconomic indicators from the Federal Reserve Bank of St. Louis
  • Shopify GMV Benchmarks
  • Revenue Growth Benchmarks from 20+ brands in our client base

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