We provide ecommerce-first CFO and accounting support that turns financial chaos into confident decisions
When financial complexity starts slowing you down — we’re the upgrade
You’re not alone if you’re thinking things like:
"I don't even know what financial questions I should be asking."
Your instincts got you here — but now the numbers are bigger, and the risks are real.
"Our accountant doesn't understand ecommerce — and it's costing us."
If they can’t explain your contribution margin or cleanly close the books, it’s a growth cap.
"I can't tell my marketing team what ROAS target to hit."
Without real financial modeling, acquisition is just expensive guessing.
"I'm placing massive inventory orders without knowing if we can afford them."
Gut-feel inventory management is how brands end up cash-poor with full warehouses.
"I created a budget — but it's not connected to what's actually happening."
If you’re not comparing plan vs. actual every month, the numbers lose meaning.
"Our 'controller' knows everything — and that terrifies me."
When all your financial ops live in one person’s head, that’s not a system. That’s a risk.
"We keep getting surprised by cash shortfalls."
No 13 week forecast? No visibility. You’re driving with your headlights off.
"I'm embarrassed to share our numbers with investors or the board."
They want precision, not disclaimers. And they can tell when your numbers aren’t investor-grade.
You don’t need to explain how ad spend, inventory, and cash cycles are all connected — we’re already modeling it. Our team isn’t guessing. We’re aligning cash flow, budgets, and strategic decisions to help you scale confidently — not reactively.
This isn’t just bookkeeping.
It’s financial leadership for fast-moving ecommerce brands.
Stop second-guessing every financial decision. Get the strategic finance partnership that scales with your business — from startup chaos to confident growth.
"What's the financial impact of the moves we're making?"
If you can't see it on a dashboard, you're not leading — you're reacting.
"Are our financials actually investor-ready?"
If you're still explaining numbers with disclaimers, the answer is no.
"Should I place that $400K inventory order?"
Guessing what cash flow will do is a gamble — not a plan.
"Do our financials even reflect how the business really works?"
Wrong margins mean wrong pricing, wrong spend, wrong priorities.
Strategic CFO guidance for every major decision
Feel confident knowing every move is modeled, aligned, and future-proofed.
Investor Ready Financials — built to scale with you
Clean, accurate reporting that stands up to any level of scrutiny — internal or external.
Inventory planning powered by cash flow modeling
Place big inventory orders with confidence — not crossed fingers.
Profitability by product, channel & cohort — finally made clear
See what's driving profit and what's dragging it down.
From strategic planning to day-to-day operations, we handle everything so you can focus on growing your business – Built for companies $1M to $100M+ in revenue.
Strategic decision support, forecasting, board reporting
Ecommerce-specific financials, accurate COGS, clean books
Vendor payments, workflows, visibility
Balance supply chain needs with capital
No black boxes, no “just trust us”
Seamless collaboration with your existing team
This isn’t a sales pitch — it’s a strategic financial diagnostic led by an ecommerce CFO.
We’ll either recommend a path forward or tell you honestly if we’re not the right fit.
See how other e-commerce businesses have transformed their financial performance with EcomCFO.
5.0
Pro-Level Financials
At a recent VC event, I realized how rare it is for companies—even those generating tens of millions—to have the level of financial structure we do. From GAAP-compliant, accrual-based books to clear reporting, we’re ahead of the curve. The systems Ecom CFO put in place have given me peace of mind and confidence to scale.
Ngozi Opara
Heat Free Hair
5.0
High-touch expertise better than the competition
Working with the Ecom CFO team has been a really positive experience. After a rocky start, things quickly smoothed out, and the quality of service since then has been top-notch. My dedicated bookkeeper is excellent— responsive, detail-oriented, and reliable. Compared to other providers I've used, Ecom CFO delivers a far superior, high-touch service that actually understands the nuances of accounting.
Mark Daley
Fenix
5.0
9 figure ecommerce company
Ecom CFO has been my CFO and accounting partner since June 2022. Since working with them, we have reached over $100M in revenue and they support our entire finance, accounting and financial operation from closing the books to financial reporting, to helping us make better decisions. Our close process now takes days, not weeks. Our financials pass annual audits. And we now have a $10M+ line of credit.
Ershad Ganjy
Mr Pen
5.0
Ecom CFO client for 3 years
Beyond just accurate financials, I needed a CFO who truly understands ecommerce and could provide meaningful insights, challenge my thinking, and hold me accountable for the financial performance of my business. Their financial reporting gives me clear visibility into the numbers, but what really sets them apart is their ability to have strategic, actionable conversations about where the business is headed.
Derek Dodds
Naked Armor
5.0
Fractional CFO for 8 figure, multi-entity entrepreneur
I was looking for a long-term fractional partner for our CFO and accounting needs, and we’ve been working with Ecom CFO for 2+ years. They provide an excellent service from timely financial statements to helping me think through complex strategic decisions - and these guys get their hands dirty when needed!
Igal Rubinshtein
Zappy Sales
5.0
Delivered a model that is easy for me to understand
Sam was a great listener in a short period of time he was able to digest and interpret my needs and delivered a model that is easy for me to understand and keep up with. I finally have the crystal ball I desperately needed to move my company forward. BRAVO Sam!!! Merci Boku.
Lynn Rolle
CEO of Boku Super Foods
5.0
Sam and his team have a unique knowledge of how e-Commerce functions…
Jason Bolt
CEO at REVANT OPTICS
5.0
Sam and his team offered themselves as sort of a in-house solutions that was still outsourced..
Dylan Kaplan
Co-Founder at Schoolyard Snacks
5.0
If you want to grow your business, to stand the test of time, then you need to work with Ecom CFO.
Jordan Walbridge
Gameway Founder
Hear our founder, Sam Hill, break down ecommerce finance on top podcasts.
Navigating Financial Challenges in E-commerce
How Your Ecommerce Brand’s Financial Performance Compares to Others
Bonus: EcomCFO.co – Sam Hill: Make Your Finances Anti-Fragile
What Is The Role of CFO Services and Should You Hire One for Your Ecommerce Business?
Download our latest ecommerce finance benchmarks report — based on data from 100+ brands doing $1M to $50M+ in revenue.
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