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The Ecom CFO Notebook

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Our weekly briefings give ecommerce founders strategic finance insights they can actually use — less memes, more margin.

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2026 DTC revenue planning guide forecasting outlook
  • Benchmark Report

Key Insights from Our 2026 Revenue Planning Guide

Our report on macroeconomic indicators, Shopify GMV trends, and same-store revenue benchmarks to give operators a clear, data-backed outlook for 2026...
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  • Benchmark Report

Key Insights from Our Q3 P&L Benchmark Report

Eighteen companies, revenues ranging from under $10M to $100M+, dissected line by line to show you what's actually happening in the market....
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Recent Posts

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  • Benchmark Report, Newsletter

Ecom CFO Notebook – Q1 profit data: the four reasons your EBITDA moved

The full Q1 2026 benchmark report is live and inside, a new EBITDA margin bridge that breaks down exactly why your bottom line moved, not just that it...
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  • Newsletter

Ecom CFO Notebook – Q1 revenue results: +3.5% median. One cohort is down 15%

Checking in on the DTC Revenue Forecast after Q1...
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  • Newsletter

Ecom CFO Notebook – what the $100M Cuts founder didn’t say about finance

Three finance lessons from Steven Borrelli's Commerce Roundtable talk...
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  • Newsletter

Ecom CFO Notebook – Meta changed what a click means. Your P&L didn’t.

As platforms like Meta, Amazon, and Shopify constantly change the rules, your financials are the only reliable measure of what's actually happening in your business....
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  • Newsletter

Ecom CFO Notebook – eComFuel’s 2026 trends report and 5 stars literacy

My thoughts on eComFuel's 2026 trends report...
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  • Newsletter

Ecom CFO Notebook – wedding week and partnerships

A reflection on partnerships in the week leading up to my wedding...
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2026 DTC Revenue Planning Guide cover page

What's inside:

  • Macroeconomic indicators from the Federal Reserve Bank of St. Louis
  • Shopify GMV Benchmarks
  • Revenue Growth Benchmarks from 20+ brands in our client base

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