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Latest articles

Private Group Chat with Tariff Expert Tom Gould

  • 4 Min —

Your Weekly Cash Flow Review

  • 4 Min —

Exclusive Tariff Interview with Flexport’s Ryan Petersen

  • 4 Min —

Your Monthly Financial Review (Part 2: Balance Sheet)

  • 4 Min —

Your Monthly Financial Review (Part 1)

  • 3 Min —

Our Budgeting Template & How To Use It

  • 5 Min —

A Deeper Dive On Financial Reporting

  • 4 Min —

Founders: Choose Your Suffering Wisely

  • 3 Min —

A CFO’s Guide to Learning From SEC Filings

  • 4 Min —

A Simple Tool To Keep You Sane: Introducing The Responsibility Map

  • 3 Min —

Don’t Lose Sleep Over Tariffs: A CFO’s Framework for Planning

  • 2 Min —

2025 Ecom P&L Benchmark Report

  • 14 Min —

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SEE HOW YOUR BRAND STACKS UP

We invested hundreds of hours analyzing the books at private 7- to 9-figure ecom brands. 

Then we took everything we learned – revenue trends, contribution margin, EBITDA, ad-spend, ROAS, and more – and put it all in this 40+ page report.

Use it to rate your brand's performance, and gut-check your growth plan for 2025.