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Benchmark Reports

Explore data-driven insights from our latest eCommerce benchmarks and industry reports. 

Cut through the noise.

Get actionable intelligence to optimize your financial performance and outpace competitors.

Want the current numbers without downloading? The Ecommerce P&L Benchmarks hub holds the latest cohort medians and percentiles for all seven metrics, with every report listed in one place.

2025 Ecom financial benchmarks report, graphs on desk.
  • Benchmark Report

Ecommerce P&L Benchmarks by Revenue Size

Median and percentile P&L benchmarks for DTC brands under $10M, $10M-$50M and over $50M: revenue growth, gross margin, contribution margin, ROAS, G&A, marketing and EBITDA, from Ecom CFO's
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Ecom CFO Notebook logo with shopping cart icon.
  • Benchmark Report, Newsletter

EBITDA Margin Bridge: Why Your Bottom Line Moved

The full Q1 2026 benchmark report is live and inside, a new EBITDA margin bridge that breaks down exactly why your bottom line moved, not just that it
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2026 Ecom P&L benchmarks and 2025 review report.
  • Benchmark Report

DTC Benchmark Report: Full-Year 2025 vs. 2024 Revenue, Margins & EBITDA by Cohort

Eighteen companies, revenues ranging from under $10M to $100M+, dissected line by line to show you what's actually happening in the market.
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2026 DTC revenue planning guide forecasting outlook
  • Benchmark Report

Key Insights from Our 2026 Revenue Planning Guide

Our report on macroeconomic indicators, Shopify GMV trends, and same-store revenue benchmarks to give operators a clear, data-backed outlook for 2026
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  • Benchmark Report

Key Insights from Our Q3 P&L Benchmark Report

Eighteen companies, revenues ranging from under $10M to $100M+, dissected line by line to show you what's actually happening in the market.
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2025 Q2 eCommerce P&L benchmarks review
  • Benchmark Report

Key Insights from Our Q2 P&L Benchmark Report

Eighteen companies, revenues ranging from under $10M to $100M+, dissected line by line to show you what's actually happening in the market.
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2026 DTC Revenue Planning Guide cover page

What's inside:

  • Macroeconomic indicators from the Federal Reserve Bank of St. Louis
  • Shopify GMV Benchmarks
  • Revenue Growth Benchmarks from 20+ brands in our client base

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