Category: Benchmark Report

Median and percentile P&L benchmarks for DTC brands under $10M, $10M-$50M and over $50M: revenue growth, gross margin, contribution margin, ROAS, G&A, marketing and EBITDA, from Ecom CFO's...

Eighteen companies, revenues ranging from under $10M to $100M+, dissected line by line to show you what's actually happening in the market....

Eighteen companies, revenues ranging from under $10M to $100M+, dissected line by line to show you what's actually happening in the market....

Ecom CFO’s analysis of how to identify and attack locked-up cash in DTC brands...

Looking for the current numbers? The Ecommerce P&L Benchmarks hub has the latest cohort medians and percentiles for all seven metrics, plus every report in one place. Every...

Archived report, published January 2025. Figures compare full-year 2024 with 2023. For the current cohort medians and percentiles, and every report since, see the Ecommerce P&L Benchmarks hub....