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Category: Newsletter

Newsletter
April 10, 2026

Ecom CFO Notebook – eComFuel’s 2026 trends report and 5 stars literacy

My thoughts on eComFuel's 2026 trends report...

Newsletter
April 3, 2026

Ecom CFO Notebook – wedding week and partnerships

A reflection on partnerships in the week leading up to my wedding...

Newsletter
March 27, 2026

Ecom CFO Notebook – March 2026 AI reality tracker and a group call

Where it's worth spending your time on AI in DTC Finance...

Newsletter
March 20, 2026

Ecom CFO Notebook – Q1 data check and why you should cut your forecast

Update on our 2026 Revenue Planning Forecast...

Newsletter
March 13, 2026

Ecom CFO Notebook – AI does the work. DTC founders get the wisdom.

Four layers of DTC finance...

Newsletter
March 6, 2026

Ecom CFO Notebook – the Claude skill for your books

Check out our 33-point QuickBooks diagnostic built specifically for DTC brands...

Newsletter
February 27, 2026

Ecom CFO Notebook – what your AI won’t find in the benchmark data

Learn what separated the winners and worst performers in our recent benchmark report...

Newsletter
February 17, 2026

Ecom CFO Notebook – if you sold tomorrow, what would they fix first

If you sold your business, what would they change first?...

Newsletter
February 6, 2026

Ecom CFO Notebook – the vendor review your partners hope for

A 3-step process to save money and maximize value from your agencies and service providers...

Newsletter
January 30, 2026

Ecom CFO Notebook – growth budgeting and how much to spend

How to budget for growth without risking your business...

Newsletter
January 23, 2026

Ecom CFO Notebook – 2026 baseline revenue growth

A data-backed look at why 10% revenue growth is the right baseline for 2026...

Newsletter
January 9, 2026

Ecom CFO Notebook – 2025 Annual Shareholder Letter

My 2025 Annual Shareholder Letter...

Newsletter
November 14, 2025

Ecom CFO Notebook – Q3 Benchmark Report Preview

Q3 Benchmark Report Preview...

Newsletter
November 7, 2025

Ecom CFO Notebook – excess cash management execution

A breakdown of how to choose your treasury management platform...

Newsletter
October 31, 2025

Ecom CFO Notebook – excess cash management

My framework for handling excess cash in the business...

Newsletter
October 24, 2025

Ecom CFO Notebook – cashflow automation

Why automation in cash flow forecasting only works when your financial foundation is organized...

Newsletter
October 17, 2025

Ecom CFO Notebook – cash decision making

We break down how to turn your cash flow forecast into a decision-making tool using a simple “constraints and opportunities” framework...

Newsletter
October 10, 2025

Ecom CFO Notebook – team trip reflections

Reflections from our team offsite to Argentina...

Newsletter
October 3, 2025

Ecom CFO Notebook – cashflow forecasting mechanics

Part 2 in our cashflow series...

Newsletter
September 26, 2025

Ecom CFO Notebook – cashflow

An introduction to our cashflow series...

Newsletter
September 19, 2025

Ecom CFO Notebook – G&A

Biggest takeaway from the Q2 Benchmark Report...

Newsletter
September 12, 2025

Ecom CFO Notebook – progress

Reflections from Camp A2X...

Newsletter
August 29, 2025

Ecom CFO Notebook – Q2 Benchmark Report Preview

A sneak peak at our Q2 benchmark report results......

Newsletter
August 22, 2025

Ecom CFO Notebook – the issue with KPIs

What operators get wrong about tracking "everything"...

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🧠 Recommended Reading

Ecom CFO Notebook – wedding week and partnerships

Ecom CFO Notebook – March 2026 AI reality tracker and a group call

Ecom CFO Notebook – Q1 data check and why you should cut your forecast

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2026 DTC Revenue Planning Guide cover page

What's inside:

Macroeconomic indicators from the Federal Reserve Bank of St. Louis
Shopify GMV Benchmarks
Revenue Growth Benchmarks from 20+ brands in our client base

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