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Category: Newsletter

Newsletter
May 22, 2026

How to Build an AI CFO Workflow Without Overbuilding

What it actually looks like to build an AI workflows — through the lens of something I built for myself....

Newsletter
May 15, 2026

How to Build an AI CFO Bot (From an Actual CFO)

Building an AI CFO Bot...

Benchmark Report, Newsletter
May 8, 2026

EBITDA Margin Bridge: Why Your Bottom Line Moved

The full Q1 2026 benchmark report is live and inside, a new EBITDA margin bridge that breaks down exactly why your bottom line moved, not just that it...

Newsletter
May 1, 2026

Q1 2026 DTC Revenue Benchmarks: The End of Easy Mode

Checking in on the DTC Revenue Forecast after Q1...

Newsletter
April 24, 2026

What Cuts’ Steven Borrelli Reveals About DTC Finance

Three finance lessons from Steven Borrelli's Commerce Roundtable talk...

Newsletter
April 17, 2026

Meta Changed What a Click Means. Here’s How DTC Brands Should Respond.

As platforms like Meta, Amazon, and Shopify constantly change the rules, your financials are the only reliable measure of what's actually happening in your business....

Newsletter
April 10, 2026

eComFuel 2026 Trends Report: What the Financial Intelligence Data Means for DTC Brands

My thoughts on eComFuel's 2026 trends report...

Newsletter
April 3, 2026

Partnership Lessons From a Founder’s Wedding Week

A reflection on partnerships in the week leading up to my wedding...

Newsletter
March 27, 2026

Where AI Actually Helps DTC Founders With Finance (March 2026)

Where it's worth spending your time on AI in DTC Finance...

Newsletter
March 20, 2026

2026 Revenue Forecast Update: Why You Should Cut Your Growth Projections

Update on our 2026 Revenue Planning Forecast...

Newsletter
March 13, 2026

AI Is Changing Fractional CFO Work for DTC Brands — Here’s What Actually Matters

Four layers of DTC finance...

Newsletter
March 6, 2026

QuickBooks Assessment Tool for DTC Brands

Check out our 33-point QuickBooks diagnostic built specifically for DTC brands...

Newsletter
February 27, 2026

What Your AI Won’t Find in the Benchmark Data

Learn what separated the winners and worst performers in our recent benchmark report...

Newsletter
February 17, 2026

What Buyers Fix First in an Ecommerce Business Sale

If you sold your business, what would they change first?...

Newsletter
February 6, 2026

How to Review Your Vendors: A 3-Step Process for DTC Founders

A 3-step process to save money and maximize value from your agencies and service providers...

Newsletter
January 30, 2026

How to Budget for Growth Without Risking Your Business

How to budget for growth without risking your business...

Newsletter
January 23, 2026

10% Revenue Growth Is the Baseline for 2026

A data-backed look at why 10% revenue growth is the right baseline for 2026...

Newsletter
January 9, 2026

2025 Annual Shareholder Letter: Lessons in Growth, Pride, and Building a $10M+ Ecommerce Finance Firm

My 2025 Annual Shareholder Letter...

Newsletter
November 14, 2025

Q3 2025 Ecommerce Benchmarks: Revenue, ROAS & Margin Data

Q3 Benchmark Report Preview...

Newsletter
November 7, 2025

Why Ecom Founders Shouldn’t Chase Yield — What Matters More Than Interest Rates

A breakdown of how to choose your treasury management platform...

Newsletter
October 31, 2025

Stop Leaving Cash on the Table: How to Build a Simple Treasury System for Your Ecom Brand

My framework for handling excess cash in the business...

Newsletter
October 24, 2025

Automation in Cash Flow Forecasting: Streamline What You Can, Humanize What You Must

Why automation in cash flow forecasting only works when your financial foundation is organized...

Newsletter
October 17, 2025

Cash Flow Decision-Making for Ecom Founders: The Constraints and Opportunities Framework

We break down how to turn your cash flow forecast into a decision-making tool using a simple “constraints and opportunities” framework...

Newsletter
October 10, 2025

Balancing Team Culture and Profit: Lessons from Argentina

Reflections from our team offsite to Argentina...

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🧠 Recommended Reading

How to Build an AI CFO Bot (From an Actual CFO)

EBITDA Margin Bridge: Why Your Bottom Line Moved

Q1 2026 DTC Revenue Benchmarks: The End of Easy Mode

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© 2026 ECOM CFO. All Rights Reserved.

2026 DTC Revenue Planning Guide cover page

What's inside:

Macroeconomic indicators from the Federal Reserve Bank of St. Louis
Shopify GMV Benchmarks
Revenue Growth Benchmarks from 20+ brands in our client base

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