The 4 Roles In Your Finance & Accounting Deptartment

There are four distinct roles you need on your finance team: CFO, Controller, Financial Analyst, Bookkeeper

Any good fractional team will be able to plug into your current operations, deliver what you need now, and scale up or down as your needs change over time.

What sets us apart is two things:

  • Focus: We only work with scaling ecom brands, so we have deep experience in what makes ecom unique
  • Geography: No one else leverages global talent the way we do

Our team is split between three main functions on three continents:

United States: This is where all our CFOs are based.

Argentina: Home to our analysts and controllers, all of whom are recruited from Big-Four consulting firms. Argentina gives us the perfect blend of expert-level talent, English fluency, and value. Plus they’re on US time zones.

Philippines: This is where all of our Bookkeepers are based.

By building across all three, and focusing exclusively on ecom clients, we offer a combination of value and expertise no one else can, then scale it to match your needs as they change.

-Sam

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SEE HOW YOUR BRAND STACKS UP

We invested hundreds of hours analyzing the books at private 7- to 9-figure ecom brands. 

Then we took everything we learned – revenue trends, contribution margin, EBITDA, ad-spend, ROAS, and more – and put it all in this 40+ page report.

Use it to rate your brand's performance, and gut-check your growth plan for 2025.