2023 Letter to Shareholders

To the Stockholders of Ecom CFO, Last year, I bought a collection of Warren Buffet’s letters to shareholders from 1965 to 2014 and became inspired to share a letter to shareholders annually – even if I’m the only shareholder to date. My goal is to have a public record of our performance and my thoughts […]

Let’s Define “Investor-Ready Financials”

One term you’ll hear us use often is, “Investor-Ready Financials.” It’s a standard we’ve created and defined ourselves – the ideal middle ground for ecom brands that need high quality financials, but don’t need to spend $200k on a formal audit. We use the term “Investor” specifically because it can include an outside investor or […]

How You See ROI From Fractional Finance & Accounting

For most clients, working with us means spending more on finance & accounting, and they wonder how they’ll see ROI. You get out what you put in. Having a clear, clean set of investor-ready financials doesn’t automatically make a business more profitable. Accounting data is just that – data. It’s what you do with that […]

The 4 Roles In Your Finance & Accounting Deptartment

There are four distinct roles you need on your finance team: CFO, Controller, Financial Analyst, Bookkeeper Any good fractional team will be able to plug into your current operations, deliver what you need now, and scale up or down as your needs change over time. What sets us apart is two things: Focus: We only […]

Month In The Life: Here’s What We Actually Do

I often get the question from new clients of “what does the team actually do” during the month. It’s not offensive. It’s a fair question. So, here’s a look at what we do to create Investor-Ready Financials each month – hopefully explained in a less technical way. 1. Preparing Your Financials: We go through all […]

How Investor-Ready Financials Lead To Better Decision Making

We’ve talked a lot in other posts about the benefits of Investor-Ready Financials, but now I want to show you where the rubber actually meets the road. One thing I hear from founders is, “I see the numbers, but I don’t always know what they’re telling me to do strategically.” To help with that, we’ve […]

Why You Need An Ecom Specialist

Sometimes clients come to us with an existing accountant they’re not thrilled with, and they wonder… “Why would I go with a more expensive solution when my less expensive accountant isn’t solving the problem?” The answer is simple: You need an ecom specialist. We see this all the time. People hire a firm that’s good […]

The Most Common Question We Hear

The question probably on your mind right now is: “Will this work for my specific business?” You’re wondering if we can understand the nuances of your channel mix, COGS, inventory, operational tech stack, etc. The short answer is: Yes. The foundation of every engagement is our chart of accounts – a custom tool we’ve built […]