Here are a few of the big findings from our recent Cash‑Unlocks Benchmark Analysis 2025.
The Problem
Founders in ecommerce have desperately needed cash that’s locked up and inefficiently deployed in their businesses.
Our Unique Position
As one of the only CFO and accounting firms specializing in ecommerce, we have the advantage of seeing financial statements across dozens of brands ranging from $1M to $100M+.
Our position gives us unfair insight into how the market’s changing, and we want to share that knowledge with the community.
What We’ve Done
A few months ago, we published our first-ever comprehensive benchmark report, showing how public and private brands performed in 2024.
What’s Next
Now, we’re analyzing cash on a much deeper level with our partner Highbeam, including:
- Tactical insights for cash optimization
- Industry benchmarks to help founders unlock more cash
- Ongoing analysis throughout 2025
