The Ecom CFO Notebook

Better informed. Take action. Keep your ass solvent.

Cut through the noise.

Our weekly briefings give ecommerce founders strategic finance insights they can actually use — less memes, more margin.

Featured

Key Insights from Our Q2 P&L Benchmark Report

Eighteen companies, revenues ranging from under $10M to $100M+, dissected line by line to show you what's actually happening in the market.

Recent Posts

Ecom CFO Notebook – G&A

Biggest takeaway from the Q2 Benchmark Report...

Ecom CFO Notebook – progress

Reflections from Camp A2X...

Ecom CFO Notebook – Q2 Benchmark Report Preview

A sneak peak at our Q2 benchmark report results......

Ecom CFO Notebook – the issue with KPIs

What operators get wrong about tracking "everything"...

Ecom CFO Notebook – prioritize with rocks

How to make sure your high-ROI projects actually get finished....

Ecom CFO Notebook – Cash Unlocks Insights

My biggest takeaways from the Cash Unlock Report (with David Segal)...

📬 Subscribe to Ecom CFO Notebook

"*" indicates required fields

This field is for validation purposes and should be left unchanged.

🔗 Popular Topics

Liked what you read? Let's talk strategy.

2025 ECOM P&L Benchmarks report cover image

What's inside:

• Key P&L benchmarks across 20+ brands
• Revenue Growth, Gross Margin,
Contribution Margin, EBITDA, and more
• Trends and big stories experienced by our entire client base

Get Our P&L Benchmark Report

Yes, we ask for your email

We’re the only firm who publishes actual P&L benchmarks for private ecommerce companies.

"*" indicates required fields

This field is for validation purposes and should be left unchanged.

We respect your privacy. No spam, unsubscribe anytime.