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The Ecom CFO Notebook

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Our weekly briefings give ecommerce founders strategic finance insights they can actually use — less memes, more margin.

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2026 DTC revenue planning guide forecasting outlook
  • Benchmark Report

Key Insights from Our 2026 Revenue Planning Guide

Our report on macroeconomic indicators, Shopify GMV trends, and same-store revenue benchmarks to give operators a clear, data-backed outlook for 2026...
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  • Benchmark Report

Key Insights from Our Q3 P&L Benchmark Report

Eighteen companies, revenues ranging from under $10M to $100M+, dissected line by line to show you what's actually happening in the market....
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Recent Posts

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  • Newsletter

Meta Changed What a Click Means. Here’s How DTC Brands Should Respond.

As platforms like Meta, Amazon, and Shopify constantly change the rules, your financials are the only reliable measure of what's actually happening in your business....
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  • Newsletter

eComFuel 2026 Trends Report: What the Financial Intelligence Data Means for DTC Brands

My thoughts on eComFuel's 2026 trends report...
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Partnership Lessons From a Founder’s Wedding Week

A reflection on partnerships in the week leading up to my wedding...
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Where AI Actually Helps DTC Founders With Finance (March 2026)

Where it's worth spending your time on AI in DTC Finance...
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2026 Revenue Forecast Update: Why You Should Cut Your Growth Projections

Update on our 2026 Revenue Planning Forecast...
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AI Is Changing Fractional CFO Work for DTC Brands — Here’s What Actually Matters

Four layers of DTC finance...
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What's inside:

  • Macroeconomic indicators from the Federal Reserve Bank of St. Louis
  • Shopify GMV Benchmarks
  • Revenue Growth Benchmarks from 20+ brands in our client base

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