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The Ecom CFO Notebook

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Our weekly briefings give ecommerce founders strategic finance insights they can actually use — less memes, more margin.

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2026 DTC revenue planning guide forecasting outlook
  • Benchmark Report

Key Insights from Our 2026 Revenue Planning Guide

Our report on macroeconomic indicators, Shopify GMV trends, and same-store revenue benchmarks to give operators a clear, data-backed outlook for 2026...
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  • Benchmark Report

Key Insights from Our Q3 P&L Benchmark Report

Eighteen companies, revenues ranging from under $10M to $100M+, dissected line by line to show you what's actually happening in the market....
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Recent Posts

2025 Q2 eCommerce P&L benchmarks review
  • Benchmark Report

Key Insights from Our Q2 P&L Benchmark Report

Eighteen companies, revenues ranging from under $10M to $100M+, dissected line by line to show you what's actually happening in the market....
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  • Newsletter

Ecom CFO Notebook – Q2 Benchmark Report Preview

A sneak peak at our Q2 benchmark report results......
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  • Newsletter

Ecom CFO Notebook – the issue with KPIs

What operators get wrong about tracking "everything"...
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  • Newsletter

Ecom CFO Notebook – prioritize with rocks

How to make sure your high-ROI projects actually get finished....
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  • Newsletter

Ecom CFO Notebook – Cash Unlocks Insights

My biggest takeaways from the Cash Unlock Report (with David Segal)...
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Cash Unlocks Benchmark Report 2025 Cover
  • Benchmark Report

Cash‑Unlocks Benchmark Analysis 2025 in Partnership with Highbeam

Ecom CFO’s analysis of how to identify and attack locked-up cash in DTC brands...
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2026 DTC Revenue Planning Guide cover page

What's inside:

  • Macroeconomic indicators from the Federal Reserve Bank of St. Louis
  • Shopify GMV Benchmarks
  • Revenue Growth Benchmarks from 20+ brands in our client base

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