The Ecom CFO Notebook

Better Informed. Take Action. Keep your ass solvent.

Cut through the noise.

Our weekly briefings give ecommerce founders strategic finance insights they can actually use — less memes, more margin.

Featured

Key Insights from Our Q1 P&L Benchmark Report

Every month, when we sit down with clients, we hear some version of the same question: “What are you seeing in the market”? We see the books across

Recent Posts

Founders: Choose Your Suffering Wisely

Over the last decade, Sean Frank has grown Ridge Wallet from a modest 7-figure brand into a $200M+ lifestyle juggernaut, and recently, he went on My First Million...

A Simple Tool To Keep You Sane: Introducing The Responsibility Map

Founders typically know what they want from a fractional F&A team, but don’t always know how to put it in actual accounting terms. For example, “handle Accounts Payable,”...

Don’t Lose Sleep Over Tariffs: A CFO’s Framework for Planning

Obviously, tariffs have been in the news. Everyone’s talking doom, but no one’s talking tactical. Losing sleep over this isn’t productive. Instead, you need a systematic way to...

2025 Ecom P&L Benchmark Report

Intro Every month, when we sit down to review the books with clients, I hear the exact same question: “What are you seeing in the market”? As one...

Ecom Market Insights | June 2024 [PUBLIC]

Background Every month we have financial reviews with clients, I hear the exact same question: “What are you seeing in the market”? We do have a veryunfair advantage...

Ecom Market Insights | May 2024 [PUBLIC]

Background Every month we have financial reviews with clients, I hear the exact same question: “What are you seeing in the market”? We do have a very unfair...

📬 Subscribe to Ecom CFO Notebook

"*" indicates required fields

This field is for validation purposes and should be left unchanged.

🔗 Popular Topics

Liked what you read? Let's talk strategy.