The Ecom CFO Notebook

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Our weekly briefings give ecommerce founders strategic finance insights they can actually use — less memes, more margin.

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Key Insights from Our Q2 P&L Benchmark Report

Eighteen companies, revenues ranging from under $10M to $100M+, dissected line by line to show you what's actually happening in the market.

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Ecom CFO Notebook – our issues list

Moving faster with your team...

Key Insights from Our Q1 P&L Benchmark Report

Every month, when we sit down with clients, we hear some version of the same question: “What are you seeing in the market”? We see the books across...

How To Actually Use Benchmark Data In Your Brand

A couple weeks ago, we shared a preview of our Q1 Benchmark Report, with specific data on how 7 to 9 figure private DTC brands performed. If you...

The Wrong Question: How Important Is Wholesale To Growth?

Recently, we shared a peak at the data from our Q1 P&L Benchmark Report, a review of eighteen privately held DTC brands. One of the key takeaways was...

Navigating Financial Challenges in E-commerce

In this episode of Advertising Alpha, Hal Smith interviews Sam Hill, founder of Ecom CFO, discussing the financial challenges faced by DTC brands....

Private Group Chat with Tariff Expert Tom Gould

This week, we’re sharing the recording/takeaways from our group call with tariff consultant, Tom Gould. Tom’s got 30+ years in the business, and served as advisor to the...

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