The Ecom CFO Notebook

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Our weekly briefings give ecommerce founders strategic finance insights they can actually use — less memes, more margin.

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Key Insights from Our Q1 P&L Benchmark Report

Every month, when we sit down with clients, we hear some version of the same question: “What are you seeing in the market”? We see the books across

Recent Posts

How Your Ecommerce Brand’s Financial Performance Compares to Others

Curious how your ecommerce business stacks up against the competition?...

Founders: Choose Your Suffering Wisely

Over the last decade, Sean Frank has grown Ridge Wallet from a modest 7-figure brand into a $200M+ lifestyle juggernaut, and recently, he went on My First Million...

A Simple Tool To Keep You Sane: Introducing The Responsibility Map

Founders typically know what they want from a fractional F&A team, but don’t always know how to put it in actual accounting terms. For example, “handle Accounts Payable,”...

Don’t Lose Sleep Over Tariffs: A CFO’s Framework for Planning

Obviously, tariffs have been in the news. Everyone’s talking doom, but no one’s talking tactical. Losing sleep over this isn’t productive. Instead, you need a systematic way to...

2025 Ecom P&L Benchmark Report

Intro Every month, when we sit down to review the books with clients, I hear the exact same question: “What are you seeing in the market”? As one...

Ecom Market Insights | June 2024 [PUBLIC]

Background Every month we have financial reviews with clients, I hear the exact same question: “What are you seeing in the market”? We do have a veryunfair advantage...

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