The Ecom CFO Notebook

Better informed. Take action. Keep your ass solvent.

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Our weekly briefings give ecommerce founders strategic finance insights they can actually use — less memes, more margin.

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Key Insights from Our 2026 Revenue Planning Guide

Our report on macroeconomic indicators, Shopify GMV trends, and same-store revenue benchmarks to give operators a clear, data-backed outlook for 2026...

Key Insights from Our Q3 P&L Benchmark Report

Eighteen companies, revenues ranging from under $10M to $100M+, dissected line by line to show you what's actually happening in the market....

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Ecom CFO Notebook – our issues list

Moving faster with your team...

Key Insights from Our Q1 P&L Benchmark Report

Every month, when we sit down with clients, we hear some version of the same question: “What are you seeing in the market”? We see the books across...

How To Actually Use Benchmark Data In Your Brand

A couple weeks ago, we shared a preview of our Q1 Benchmark Report, with specific data on how 7 to 9 figure private DTC brands performed. If you...

The Wrong Question: How Important Is Wholesale To Growth?

Recently, we shared a peak at the data from our Q1 P&L Benchmark Report, a review of eighteen privately held DTC brands. One of the key takeaways was...

Navigating Financial Challenges in E-commerce

In this episode of Advertising Alpha, Hal Smith interviews Sam Hill, founder of Ecom CFO, discussing the financial challenges faced by DTC brands....

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2026 DTC Revenue Planning Guide cover page

What's inside:

  • Macroeconomic indicators from the Federal Reserve Bank of St. Louis
  • Shopify GMV Benchmarks
  • Revenue Growth Benchmarks from 20+ brands in our client base

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