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Our weekly briefings give ecommerce founders strategic finance insights they can actually use — less memes, more margin.
Last week, a bunch of publicly traded DTC brands released their 2024 annual reports. I love digging into these, because: They offer great data on the market as...
Cash reserves are usually very personal for DTC brands – every founder has a different (often, not fully rational) amount they prefer to keep on hand. Going below...
As a firm, we don’t know everything about everything. We help founders understand the financial implications of their decisions. But when it comes to thinking through those decisions,...
In a previous email, we talked about the P&L review to spot problems in your company before they snowball. Today is the balance sheet. When I do this...
Whether you’re doing this solo, with your executive team, or with a third-party (like an advisor) set aside dedicated time each month as your financial deep-dive day (preferably...
Recently, we wrote about financial reporting, and how different layers of abstraction allow you to zoom out and make better decisions, faster. In this piece, we’re diving into...
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