The Ecom CFO Notebook

Better Informed. Take Action. Keep your ass solvent.

Cut through the noise.

Our weekly briefings give ecommerce founders strategic finance insights they can actually use — less memes, more margin.

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Key Insights from Our Q1 P&L Benchmark Report

Every month, when we sit down with clients, we hear some version of the same question: “What are you seeing in the market”? We see the books across

Recent Posts

Ecom Market Insights | April 2024 [PUBLIC]

Background Every month we have financial reviews with clients, I hear the exact same question: “What are you seeing in the market”? We do have a very unfair...

Ecom Market Insights | March 2024 [PUBLIC]

Background Every month we have financial reviews with clients, I hear the exact same question: “What are you seeing in the market”? We do have a very unfair...

Ecommerce Private Market Performance | February 2024

Table of Contents Background Objectives and Notes as of Feb 2024 The Data Our Interpretation and How to Be Better Background Every month we have financial reviews with...

2023 Letter to Shareholders

To the Stockholders of Ecom CFO, Last year, I bought a collection of Warren Buffet’s letters to shareholders from 1965 to 2014 and became inspired to share a...

Let’s Define “Investor-Ready Financials”

One term you’ll hear us use often is, “Investor-Ready Financials.” It’s a standard we’ve created and defined ourselves – the ideal middle ground for ecom brands that need...

How You See ROI From Fractional Finance & Accounting

For most clients, working with us means spending more on finance & accounting, and they wonder how they’ll see ROI. You get out what you put in. Having...

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