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The Ecom CFO Notebook

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Our weekly briefings give ecommerce founders strategic finance insights they can actually use — less memes, more margin.

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2026 DTC revenue planning guide forecasting outlook
  • Benchmark Report

Key Insights from Our 2026 Revenue Planning Guide

Our report on macroeconomic indicators, Shopify GMV trends, and same-store revenue benchmarks to give operators a clear, data-backed outlook for 2026...
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  • Benchmark Report

Key Insights from Our Q3 P&L Benchmark Report

Eighteen companies, revenues ranging from under $10M to $100M+, dissected line by line to show you what's actually happening in the market....
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Recent Posts

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  • Newsletter

Ecom CFO Notebook – March 2026 AI reality tracker and a group call

Where it's worth spending your time on AI in DTC Finance...
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Ecom CFO Notebook – Q1 data check and why you should cut your forecast

Update on our 2026 Revenue Planning Forecast...
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Ecom CFO Notebook – AI does the work. DTC founders get the wisdom.

Four layers of DTC finance...
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Ecom CFO Notebook – the Claude skill for your books

Check out our 33-point QuickBooks diagnostic built specifically for DTC brands...
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Ecom CFO Notebook – what your AI won’t find in the benchmark data

Learn what separated the winners and worst performers in our recent benchmark report...
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2026 Ecom P&L benchmarks and 2025 review report.
  • Benchmark Report

Ecom CFO Notebook – 2026 Annual Benchmark Report

Eighteen companies, revenues ranging from under $10M to $100M+, dissected line by line to show you what's actually happening in the market....
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2026 DTC Revenue Planning Guide cover page

What's inside:

  • Macroeconomic indicators from the Federal Reserve Bank of St. Louis
  • Shopify GMV Benchmarks
  • Revenue Growth Benchmarks from 20+ brands in our client base

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