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Our Budgeting Template & How To Use It
A Deeper Dive On Financial Reporting
Founders: Choose Your Suffering Wisely
A CFO’s Guide to Learning From SEC Filings
A Simple Tool To Keep You Sane: Introducing The Responsibility Map
Don’t Lose Sleep Over Tariffs: A CFO’s Framework for Planning
2025 Ecom P&L Benchmark Report
Ecom Market Insights | June 2024 [PUBLIC]
Ecom Market Insights | May 2024 [PUBLIC]
Ecom Market Insights | April 2024 [PUBLIC]
Ecom Market Insights | March 2024 [PUBLIC]
Ecommerce Private Market Performance | February 2024
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SEE HOW YOUR BRAND STACKS UP
We invested hundreds of hours analyzing the books at private 7- to 9-figure ecom brands.
Then we took everything we learned – revenue trends, contribution margin, EBITDA, ad-spend, ROAS, and more – and put it all in this 40+ page report.
Use it to rate your brand's performance, and gut-check your growth plan for 2025.