The Ecom CFO Notebook

Better informed. Take action. Keep your ass solvent.

Cut through the noise.

Our weekly briefings give ecommerce founders strategic finance insights they can actually use — less memes, more margin.

Featured

Key Insights from Our Q2 P&L Benchmark Report

Eighteen companies, revenues ranging from under $10M to $100M+, dissected line by line to show you what's actually happening in the market.

Recent Posts

Ecom CFO Notebook – cashflow automation

Why automation in cash flow forecasting only works when your financial foundation is organized...

Ecom CFO Notebook – cash decision making

We break down how to turn your cash flow forecast into a decision-making tool using a simple “constraints and opportunities” framework...

Ecom CFO Notebook – team trip reflections

Reflections from our team offsite to Argentina...

Ecom CFO Notebook – cashflow forecasting mechanics

Part 2 in our cashflow series...

Ecom CFO Notebook – cashflow

An introduction to our cashflow series...

Ecom CFO Notebook – G&A

Biggest takeaway from the Q2 Benchmark Report...

📬 Subscribe to Ecom CFO Notebook

"*" indicates required fields

This field is for validation purposes and should be left unchanged.

🔗 Popular Topics

Liked what you read? Let's talk strategy.

2025 ECOM P&L Benchmarks report cover image

What's inside:

• Key P&L benchmarks across 20+ brands
• Revenue Growth, Gross Margin,
Contribution Margin, EBITDA, and more
• Trends and big stories experienced by our entire client base

Get Our P&L Benchmark Report

Yes, we ask for your email

We’re the only firm who publishes actual P&L benchmarks for private ecommerce companies.

"*" indicates required fields

This field is for validation purposes and should be left unchanged.

We respect your privacy. No spam, unsubscribe anytime.