The Ecom CFO Notebook

Better Informed. Take Action. Keep your ass solvent.

Cut through the noise.

Our weekly briefings give ecommerce founders strategic finance insights they can actually use — less memes, more margin.

Featured

Key Insights from Our Q1 P&L Benchmark Report

Every month, when we sit down with clients, we hear some version of the same question: “What are you seeing in the market”? We see the books across

Recent Posts

How To Actually Use Benchmark Data In Your Brand

A couple weeks ago, we shared a preview of our Q1 Benchmark Report, with specific data on how 7 to 9 figure private DTC brands performed. If you...

The Wrong Question: How Important Is Wholesale To Growth?

Recently, we shared a peak at the data from our Q1 P&L Benchmark Report, a review of eighteen privately held DTC brands. One of the key takeaways was...

Navigating Financial Challenges in E-commerce

In this episode of Advertising Alpha, Hal Smith interviews Sam Hill, founder of Ecom CFO, discussing the financial challenges faced by DTC brands....

Private Group Chat with Tariff Expert Tom Gould

This week, we’re sharing the recording/takeaways from our group call with tariff consultant, Tom Gould. Tom’s got 30+ years in the business, and served as advisor to the...

A CFO’s Guide to Learning From SEC Filings

Last week, a bunch of publicly traded DTC brands released their 2024 annual reports. I love digging into these, because: They offer great data on the market as...

Your Weekly Cash Flow Review

Cash reserves are usually very personal for DTC brands – every founder has a different (often, not fully rational) amount they prefer to keep on hand. Going below...

📬 Subscribe to Ecom CFO Notebook

"*" indicates required fields

This field is for validation purposes and should be left unchanged.

🔗 Popular Topics

Liked what you read? Let's talk strategy.