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Latest articles

Our Budgeting Template & How To Use It

A Deeper Dive On Financial Reporting

Founders: Choose Your Suffering Wisely

A CFO’s Guide to Learning From SEC Filings

A Simple Tool To Keep You Sane: Introducing The Responsibility Map

Don’t Lose Sleep Over Tariffs: A CFO’s Framework for Planning

2025 Ecom P&L Benchmark Report

Ecom Market Insights | June 2024 [PUBLIC]

Ecom Market Insights | May 2024 [PUBLIC]

Ecom Market Insights | April 2024 [PUBLIC]

Ecom Market Insights | March 2024 [PUBLIC]

Ecommerce Private Market Performance | February 2024

SEE HOW YOUR BRAND STACKS UP

We invested hundreds of hours analyzing the books at private 7- to 9-figure ecom brands. 

Then we took everything we learned – revenue trends, contribution margin, EBITDA, ad-spend, ROAS, and more – and put it all in this 40+ page report.

Use it to rate your brand's performance, and gut-check your growth plan for 2025.