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Key Insights from Our Q2 P&L Benchmark Report

Eighteen companies, revenues ranging from under $10M to $100M+, dissected line by line to show you what's actually happening in the market.

Recent Posts

Ecom CFO Notebook – Q2 Benchmark Report Preview

A sneak peak at our Q2 benchmark report results......

Ecom CFO Notebook – the issue with KPIs

What operators get wrong about tracking "everything"...

Ecom CFO Notebook – prioritize with rocks

How to make sure your high-ROI projects actually get finished....

Ecom CFO Notebook – Cash Unlocks Insights

My biggest takeaways from the Cash Unlock Report (with David Segal)...

Cash‑Unlocks Benchmark Analysis 2025 in Partnership with Highbeam

Ecom CFO’s analysis of how to identify and attack locked-up cash in DTC brands...

Ecom CFO Notebook – our issues list

Moving faster with your team...

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What's inside:

• Key P&L benchmarks across 20+ brands
• Revenue Growth, Gross Margin,
Contribution Margin, EBITDA, and more
• Trends and big stories experienced by our entire client base

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