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The Ecom CFO Notebook

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2026 DTC revenue planning guide forecasting outlook
  • Benchmark Report

Key Insights from Our 2026 Revenue Planning Guide

Our report on macroeconomic indicators, Shopify GMV trends, and same-store revenue benchmarks to give operators a clear, data-backed outlook for 2026...
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  • Benchmark Report

Key Insights from Our Q3 P&L Benchmark Report

Eighteen companies, revenues ranging from under $10M to $100M+, dissected line by line to show you what's actually happening in the market....
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Ecom CFO Notebook – 2026 baseline revenue growth

A data-backed look at why 10% revenue growth is the right baseline for 2026...
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Ecom CFO Notebook – 2025 Annual Shareholder Letter

My 2025 Annual Shareholder Letter...
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Q3 Benchmark Report Preview...
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Ecom CFO Notebook – excess cash management execution

A breakdown of how to choose your treasury management platform...
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Ecom CFO Notebook – excess cash management

My framework for handling excess cash in the business...
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Ecom CFO Notebook – cashflow automation

Why automation in cash flow forecasting only works when your financial foundation is organized...
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2026 DTC Revenue Planning Guide cover page

What's inside:

  • Macroeconomic indicators from the Federal Reserve Bank of St. Louis
  • Shopify GMV Benchmarks
  • Revenue Growth Benchmarks from 20+ brands in our client base

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