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The Ecom CFO Notebook

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2025 Q2 eCommerce P&L benchmarks review
  • Benchmark Report

Key Insights from Our Q2 P&L Benchmark Report

Eighteen companies, revenues ranging from under $10M to $100M+, dissected line by line to show you what's actually happening in the market.
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Recent Posts

E-commerce growth strategy discussion with charts and graphs.
  • General

How Fast Can you Afford to Grow ?

How Fast Can You Afford to Grow? Emotionally, who knows. But mathematically, we’ve built a…...
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Ecommerce meeting about lifetime value on wooden table
  • General

Lifetime value.

Let’s talk about one of the most misunderstood metrics in e-commerce and specifically how it…...
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• Key P&L benchmarks across 20+ brands
• Revenue Growth, Gross Margin,
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