The Ecom CFO Notebook

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Our weekly briefings give ecommerce founders strategic finance insights they can actually use — less memes, more margin.

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Key Insights from Our 2026 Revenue Planning Guide

Our report on macroeconomic indicators, Shopify GMV trends, and same-store revenue benchmarks to give operators a clear, data-backed outlook for 2026...

Key Insights from Our Q3 P&L Benchmark Report

Eighteen companies, revenues ranging from under $10M to $100M+, dissected line by line to show you what's actually happening in the market....

Recent Posts

Ecommerce Bookkeeping: The Guide for Founders Who Hate It

What you will learn: What bookkeeping is and why better bookkeeping practices is essential for your ecommerce business The key differences (and similarities) between ecommerce bookkeeping and ecommerce...

The Advantages of Outsourcing Bill Payment for Ecommerce Businesses

What You Will Learn: The benefits of outsourcing your business’s bill payment functions Tools that your business can use to improve the way it currently pays its bills...

Stop Reading Shopify Sales Reports Wrong

If you’re like most Shopify sellers, scalability is always a topic of discussion. Creating strategic plans, executing precise budgets, and understanding the direction your business is headed rely...

E-commerce KPI Benchmarks: 5 Metrics that Matter

The ecommerce business landscape is cluttered with metrics that can be overwhelming to the average business owner. Owners need to know the key ecommerce metrics that matter the...

CLTV Meaning and How to Calculate LTV for Ecommerce

Customer Lifetime Value (CLTV or CLV), also referred to as Lifetime Value (LTV) is one of the most misunderstood metrics when measuring an ecommerce business’s performance. In this...

Monthly Ecommerce Accounting: How Your Books Are Done

I often get the question from new clients of “what does the team actually do” during the month. It’s not offensive. It’s a fair question.   It’s like...

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2026 DTC Revenue Planning Guide cover page

What's inside:

  • Macroeconomic indicators from the Federal Reserve Bank of St. Louis
  • Shopify GMV Benchmarks
  • Revenue Growth Benchmarks from 20+ brands in our client base

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