The Ecom CFO Notebook

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Our weekly briefings give ecommerce founders strategic finance insights they can actually use — less memes, more margin.

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Key Insights from Our 2026 Revenue Planning Guide

Our report on macroeconomic indicators, Shopify GMV trends, and same-store revenue benchmarks to give operators a clear, data-backed outlook for 2026...

Key Insights from Our Q3 P&L Benchmark Report

Eighteen companies, revenues ranging from under $10M to $100M+, dissected line by line to show you what's actually happening in the market....

Recent Posts

Amazon Seller Accounting: Proven Tips For Starting and Scaling

The best Amazon sellers aren’t just researching and listing products. They are thinking through their entire business, including accounting. As you scale your business, you’ll realize the need...

Unit Economics

Sales & Discounts

What Is The Role of CFO Services and Should You Hire One for Your Ecommerce Business?

Be honest: do you truly understand the state of your business's finances?...

Tropical MBA Podcast

Sam Hill discusses complacency, pain, hustle, and how it really comes down to finding your why....

Bill Pay SOP

Provide founder clarity and comfort that company payables are completed accurately, systematically, and timely.…...

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2026 DTC Revenue Planning Guide cover page

What's inside:

  • Macroeconomic indicators from the Federal Reserve Bank of St. Louis
  • Shopify GMV Benchmarks
  • Revenue Growth Benchmarks from 20+ brands in our client base

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