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Customer Lifetime Value (CLTV or CLV), also referred to as Lifetime Value (LTV) is one of the most misunderstood metrics when measuring an ecommerce business’s performance. In this...
I often get the question from new clients of “what does the team actually do” during the month. It’s not offensive. It’s a fair question. It’s like...
At some point, companies grapple with the question of cash v accrual accounting to record their financial transactions. The concern is valid as the two accounting methods have...
You look at various metrics to measure your company’s success: ROAS, conversion rate, customer lifetime value, average order value – you name it. However, one critical metric is...
The best Amazon sellers aren’t just researching and listing products. They are thinking through their entire business, including accounting. As you scale your business, you’ll realize the need...
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