The Ecom CFO Notebook

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Our weekly briefings give ecommerce founders strategic finance insights they can actually use — less memes, more margin.

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Key Insights from Our 2026 Revenue Planning Guide

Our report on macroeconomic indicators, Shopify GMV trends, and same-store revenue benchmarks to give operators a clear, data-backed outlook for 2026...

Key Insights from Our Q3 P&L Benchmark Report

Eighteen companies, revenues ranging from under $10M to $100M+, dissected line by line to show you what's actually happening in the market....

Recent Posts

Unleashing the Power of Acquisitions: A Growth Strategy for Ecommerce Business Owners

When ecommerce business owners think about acquiring new customers, they usually consider new ads, affiliates, partnerships, and content creation. In other words, organic and paid marketing strategies. Which...

Jungle Scout’s 2023 Report: A Roadmap for Ecommerce Sucess

Jungle Scout recently released their 2023 Amazon seller report. With insights from over 2000 respondents, it’s a comprehensive study of how small and medium businesses (SMBs) respond to...

10-K Reports: Your cheat sheet to better financial reporting

What you’ll learn: How to use public companies’ data to your advantage (10-K reports are free and publicly available) The nuances of revenue recognition, gross profit, and inventory,...

Ecommerce Bookkeeping: The Guide for Founders Who Hate It

What you will learn: What bookkeeping is and why better bookkeeping practices is essential for your ecommerce business The key differences (and similarities) between ecommerce bookkeeping and ecommerce...

The Advantages of Outsourcing Bill Payment for Ecommerce Businesses

What You Will Learn: The benefits of outsourcing your business’s bill payment functions Tools that your business can use to improve the way it currently pays its bills...

Stop Reading Shopify Sales Reports Wrong

If you’re like most Shopify sellers, scalability is always a topic of discussion. Creating strategic plans, executing precise budgets, and understanding the direction your business is headed rely...

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2026 DTC Revenue Planning Guide cover page

What's inside:

  • Macroeconomic indicators from the Federal Reserve Bank of St. Louis
  • Shopify GMV Benchmarks
  • Revenue Growth Benchmarks from 20+ brands in our client base

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