The Ecom CFO Notebook

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Key Insights from Our 2026 Revenue Planning Guide

Our report on macroeconomic indicators, Shopify GMV trends, and same-store revenue benchmarks to give operators a clear, data-backed outlook for 2026...

Key Insights from Our Q3 P&L Benchmark Report

Eighteen companies, revenues ranging from under $10M to $100M+, dissected line by line to show you what's actually happening in the market....

Recent Posts

Bonus: EcomCFO.co – Sam Hill: Make Your Finances Anti-Fragile

How to make better financial decisions not just in the face of a looming recession but making the right decisions for decades to come....

Cash v Accrual Basis Accounting: What’s Best for your Ecommerce Business?

At some point, companies grapple with the question of cash v accrual accounting to record their financial transactions. The concern is valid as the two accounting methods have...

How to Find Contribution Margin

You look at various metrics to measure your company’s success: ROAS, conversion rate, customer lifetime value, average order value – you name it. However, one critical metric is...

Amazon Seller Accounting: Proven Tips For Starting and Scaling

The best Amazon sellers aren’t just researching and listing products. They are thinking through their entire business, including accounting. As you scale your business, you’ll realize the need...

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2026 DTC Revenue Planning Guide cover page

What's inside:

  • Macroeconomic indicators from the Federal Reserve Bank of St. Louis
  • Shopify GMV Benchmarks
  • Revenue Growth Benchmarks from 20+ brands in our client base

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