The Ecom CFO Notebook

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Our weekly briefings give ecommerce founders strategic finance insights they can actually use — less memes, more margin.

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Key Insights from Our 2026 Revenue Planning Guide

Our report on macroeconomic indicators, Shopify GMV trends, and same-store revenue benchmarks to give operators a clear, data-backed outlook for 2026...

Key Insights from Our Q3 P&L Benchmark Report

Eighteen companies, revenues ranging from under $10M to $100M+, dissected line by line to show you what's actually happening in the market....

Recent Posts

Let’s Define “Investor-Ready Financials”

One term you’ll hear us use often is, “Investor-Ready Financials.” It’s a standard we’ve created and defined ourselves – the ideal middle ground for ecom brands that need...

How You See ROI From Fractional Finance & Accounting

For most clients, working with us means spending more on finance & accounting, and they wonder how they’ll see ROI. You get out what you put in. Having...

The 4 Roles In Your Finance & Accounting Deptartment

There are four distinct roles you need on your finance team: CFO, Controller, Financial Analyst, Bookkeeper Any good fractional team will be able to plug into your current...

Month In The Life: Here’s What We Actually Do

I often get the question from new clients of “what does the team actually do” during the month. It’s not offensive. It’s a fair question. So, here’s a...

How Investor-Ready Financials Lead To Better Decision Making

We’ve talked a lot in other posts about the benefits of Investor-Ready Financials, but now I want to show you where the rubber actually meets the road. One...

Why You Need An Ecom Specialist

Sometimes clients come to us with an existing accountant they’re not thrilled with, and they wonder… “Why would I go with a more expensive solution when my less...

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2026 DTC Revenue Planning Guide cover page

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  • Macroeconomic indicators from the Federal Reserve Bank of St. Louis
  • Shopify GMV Benchmarks
  • Revenue Growth Benchmarks from 20+ brands in our client base

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