The Ecom CFO Notebook

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Our weekly briefings give ecommerce founders strategic finance insights they can actually use — less memes, more margin.

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Key Insights from Our 2026 Revenue Planning Guide

Our report on macroeconomic indicators, Shopify GMV trends, and same-store revenue benchmarks to give operators a clear, data-backed outlook for 2026...

Key Insights from Our Q3 P&L Benchmark Report

Eighteen companies, revenues ranging from under $10M to $100M+, dissected line by line to show you what's actually happening in the market....

Recent Posts

A Meeting Guide for High-Performing Marketing & Operations Teams

Ecommerce brands fall prey to the classic problem of the right hand not knowing what the left is doing. In the case of ecommerce, the right hand is...

Achieving Smoother Operations: The Key to Ecommerce Inventory Management

If you read The Power of Purchase Orders, you know the importance of operationalizing purchase orders in your business. If you manage purchase orders effectively, ecommerce inventory management...

The Power of Purchase Orders: Drive Efficiency & Profitability in Your Business

Most ecommerce businesses are issuing purchase orders (POs) formally or informally. Most of the time, these get buried in long email chains and WhatsApp messages. Most companies could...

Unleashing the Power of Acquisitions: A Growth Strategy for Ecommerce Business Owners

When ecommerce business owners think about acquiring new customers, they usually consider new ads, affiliates, partnerships, and content creation. In other words, organic and paid marketing strategies. Which...

Jungle Scout’s 2023 Report: A Roadmap for Ecommerce Sucess

Jungle Scout recently released their 2023 Amazon seller report. With insights from over 2000 respondents, it’s a comprehensive study of how small and medium businesses (SMBs) respond to...

10-K Reports: Your cheat sheet to better financial reporting

What you’ll learn: How to use public companies’ data to your advantage (10-K reports are free and publicly available) The nuances of revenue recognition, gross profit, and inventory,...

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2026 DTC Revenue Planning Guide cover page

What's inside:

  • Macroeconomic indicators from the Federal Reserve Bank of St. Louis
  • Shopify GMV Benchmarks
  • Revenue Growth Benchmarks from 20+ brands in our client base

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