The Ecom CFO Notebook

Better Informed. Take Action. Keep your ass solvent.

Cut through the noise.

Our weekly briefings give ecommerce founders strategic finance insights they can actually use — less memes, more margin.

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Key Insights from Our Q1 P&L Benchmark Report

Every month, when we sit down with clients, we hear some version of the same question: “What are you seeing in the market”? We see the books across

Recent Posts

The 4 Roles In Your Finance & Accounting Deptartment

There are four distinct roles you need on your finance team: CFO, Controller, Financial Analyst, Bookkeeper Any good fractional team will be able to plug into your current...

Month In The Life: Here’s What We Actually Do

I often get the question from new clients of “what does the team actually do” during the month. It’s not offensive. It’s a fair question. So, here’s a...

How Investor-Ready Financials Lead To Better Decision Making

We’ve talked a lot in other posts about the benefits of Investor-Ready Financials, but now I want to show you where the rubber actually meets the road. One...

Why You Need An Ecom Specialist

Sometimes clients come to us with an existing accountant they’re not thrilled with, and they wonder… “Why would I go with a more expensive solution when my less...

The Most Common Question We Hear

The question probably on your mind right now is: “Will this work for my specific business?” You’re wondering if we can understand the nuances of your channel mix,...

[Webinar] Redefining ecommerce success: The journey to investor-ready financials

To get the best outcome from a loan application, equity fundraising, or M&A opportunity, ecommerce companies must ensure their financials are investor-ready. What are investor-ready financials? Financial statements...

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