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Our weekly briefings give ecommerce founders strategic finance insights they can actually use — less memes, more margin.
Cash reserves are usually very personal for DTC brands – every founder has a different (often, not fully rational) amount they prefer to keep on hand. Going below...
As a firm, we don’t know everything about everything. We help founders understand the financial implications of their decisions. But when it comes to thinking through those decisions,...
In a previous email, we talked about the P&L review to spot problems in your company before they snowball. Today is the balance sheet. When I do this...
Whether you’re doing this solo, with your executive team, or with a third-party (like an advisor) set aside dedicated time each month as your financial deep-dive day (preferably...
Recently, we wrote about financial reporting, and how different layers of abstraction allow you to zoom out and make better decisions, faster. In this piece, we’re diving into...
Whenever we (or any CFO) work(s) with a client, two of the biggest objectives are: First, clean up and organize the books to achieve reliable data Two, port...
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