E-commerce KPI Benchmarks: 5 Metrics that Matter

The ecommerce business landscape is cluttered with metrics that can be overwhelming to the average business owner. Owners need to know the key ecommerce metrics that matter the most and monitoring them consistently. Sadly, most ecommerce business owners find themselves focusing purely on marketing metrics at the expense of other key financial metrics. While keeping […]

CLTV Meaning and How to Calculate LTV for Ecommerce

Customer Lifetime Value (CLTV or CLV), also referred to as Lifetime Value (LTV) is one of the most misunderstood metrics when measuring an ecommerce business’s performance. In this article, we use CLTV, CLV, and LTV interchangeably, but they all mean the same. CLTV in simple terms is the total profit that you generate from a […]

Monthly Ecommerce Accounting: How Your Books Are Done

I often get the question from new clients of “what does the team actually do” during the month. It’s not offensive. It’s a fair question.   It’s like me asking a developer what they do during the month. I know they do coding stuff. And I can see the output. But I don’t have a […]

Bonus: EcomCFO.co – Sam Hill: Make Your Finances Anti-Fragile

How to make better financial decisions not just in the face of a looming recession but making the right decisions for decades to come.