The Ecom CFO Notebook

Better Informed. Take Action. Keep your ass solvent.

Cut through the noise.

Our weekly briefings give ecommerce founders strategic finance insights they can actually use — less memes, more margin.

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Every month, when we sit down with clients, we hear some version of the same question: “What are you seeing in the market”? We see the books across

Be honest: do you truly understand the state of your business's finances?...

Sam Hill discusses complacency, pain, hustle, and how it really comes down to finding your why....

Provide founder clarity and comfort that company payables are completed accurately, systematically, and timely.…...

“What gets measured gets managed” – Peter Drucker Q: What are the things that you…...

How Fast Can You Afford to Grow? Emotionally, who knows. But mathematically, we’ve built a…...

Let’s talk about one of the most misunderstood metrics in e-commerce and specifically how it…...

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