The Ecom CFO Notebook

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Our weekly briefings give ecommerce founders strategic finance insights they can actually use — less memes, more margin.

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Key Insights from Our Q2 P&L Benchmark Report

Eighteen companies, revenues ranging from under $10M to $100M+, dissected line by line to show you what's actually happening in the market.

Recent Posts

Jungle Scout’s 2023 Report: A Roadmap for Ecommerce Sucess

Jungle Scout recently released their 2023 Amazon seller report. With insights from over 2000 respondents, it’s a comprehensive study of how small and medium businesses (SMBs) respond to...

10-K Reports: Your cheat sheet to better financial reporting

What you’ll learn: How to use public companies’ data to your advantage (10-K reports are free and publicly available) The nuances of revenue recognition, gross profit, and inventory,...

Ecommerce Bookkeeping: How Ecommerce Bookkeeping Helps Businesses Make Data-Driven Financial Decisions

What you will learn: What bookkeeping is and why better bookkeeping practices is essential for your ecommerce business The key differences (and similarities) between ecommerce bookkeeping and ecommerce...

The Advantages of Outsourcing Bill Payment for Ecommerce Businesses

What You Will Learn: The benefits of outsourcing your business’s bill payment functions Tools that your business can use to improve the way it currently pays its bills...

Stop Reading Shopify Sales Reports Wrong

If you’re like most Shopify sellers, scalability is always a topic of discussion. Creating strategic plans, executing precise budgets, and understanding the direction your business is headed rely...

E-commerce KPI Benchmarks: 5 Metrics that Matter

The ecommerce business landscape is cluttered with metrics that can be overwhelming to the average business owner. Owners need to know the key ecommerce metrics that matter the...

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