The Ecom CFO Notebook

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Our weekly briefings give ecommerce founders strategic finance insights they can actually use — less memes, more margin.

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Key Insights from Our 2026 Revenue Planning Guide

Our report on macroeconomic indicators, Shopify GMV trends, and same-store revenue benchmarks to give operators a clear, data-backed outlook for 2026...

Key Insights from Our Q3 P&L Benchmark Report

Eighteen companies, revenues ranging from under $10M to $100M+, dissected line by line to show you what's actually happening in the market....

Recent Posts

Ecom Market Insights | May 2024 [PUBLIC]

Background Every month we have financial reviews with clients, I hear the exact same question: “What are you seeing in the market”? We do have a very unfair...

Ecom Market Insights | April 2024 [PUBLIC]

Background Every month we have financial reviews with clients, I hear the exact same question: “What are you seeing in the market”? We do have a very unfair...

Ecom Market Insights | March 2024 [PUBLIC]

Background Every month we have financial reviews with clients, I hear the exact same question: “What are you seeing in the market”? We do have a very unfair...

Ecommerce Private Market Performance | February 2024

Table of Contents Background Objectives and Notes as of Feb 2024 The Data Our Interpretation and How to Be Better Background Every month we have financial reviews with...

2023 Letter to Shareholders

To the Stockholders of Ecom CFO, Last year, I bought a collection of Warren Buffet’s letters to shareholders from 1965 to 2014 and became inspired to share a...

Let’s Define “Investor-Ready Financials”

One term you’ll hear us use often is, “Investor-Ready Financials.” It’s a standard we’ve created and defined ourselves – the ideal middle ground for ecom brands that need...

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2026 DTC Revenue Planning Guide cover page

What's inside:

  • Macroeconomic indicators from the Federal Reserve Bank of St. Louis
  • Shopify GMV Benchmarks
  • Revenue Growth Benchmarks from 20+ brands in our client base

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