The Ecom CFO Notebook

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Our weekly briefings give ecommerce founders strategic finance insights they can actually use — less memes, more margin.

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Key Insights from Our 2026 Revenue Planning Guide

Our report on macroeconomic indicators, Shopify GMV trends, and same-store revenue benchmarks to give operators a clear, data-backed outlook for 2026...

Key Insights from Our Q3 P&L Benchmark Report

Eighteen companies, revenues ranging from under $10M to $100M+, dissected line by line to show you what's actually happening in the market....

Recent Posts

How Investor-Ready Financials Lead To Better Decision Making

We’ve talked a lot in other posts about the benefits of Investor-Ready Financials, but now I want to show you where the rubber actually meets the road. One...

Why You Need An Ecom Specialist

Sometimes clients come to us with an existing accountant they’re not thrilled with, and they wonder… “Why would I go with a more expensive solution when my less...

The Most Common Question We Hear

The question probably on your mind right now is: “Will this work for my specific business?” You’re wondering if we can understand the nuances of your channel mix,...

[Webinar] Redefining ecommerce success: The journey to investor-ready financials

To get the best outcome from a loan application, equity fundraising, or M&A opportunity, ecommerce companies must ensure their financials are investor-ready. What are investor-ready financials? Financial statements...

A Meeting Guide for High-Performing Marketing & Operations Teams

Ecommerce brands fall prey to the classic problem of the right hand not knowing what the left is doing. In the case of ecommerce, the right hand is...

Achieving Smoother Operations: The Key to Ecommerce Inventory Management

If you read The Power of Purchase Orders, you know the importance of operationalizing purchase orders in your business. If you manage purchase orders effectively, ecommerce inventory management...

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2026 DTC Revenue Planning Guide cover page

What's inside:

  • Macroeconomic indicators from the Federal Reserve Bank of St. Louis
  • Shopify GMV Benchmarks
  • Revenue Growth Benchmarks from 20+ brands in our client base

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