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Latest articles

10-k reports

10-K Reports: Your cheat sheet to better financial reporting

  • 8 Min —

Ecommerce Bookkeeping: How Ecommerce Bookkeeping Helps Businesses Make Data-Driven Financial Decisions

  • 6 Min —

The Advantages of Outsourcing Bill Payment for Ecommerce Businesses

  • 6 Min —

Stop Reading Shopify Sales Reports Wrong

  • 3 Min —

E-commerce KPI Benchmarks: 5 Metrics that Matter

  • 7 Min —

CLTV Meaning and How to Calculate LTV for Ecommerce

  • 5 Min —

Monthly Ecommerce Accounting: How Your Books Are Done

  • 6 Min —

Cash v Accrual Basis Accounting: What’s Best for your Ecommerce Business?

  • 4 Min —

How to Find Contribution Margin

  • 5 Min —

Amazon Seller Accounting: Proven Tips For Starting and Scaling

  • 4 Min —

Unit Economics

  • < 1 Min —

Sales & Discounts

  • < 1 Min —

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SEE HOW YOUR BRAND STACKS UP

We invested hundreds of hours analyzing the books at private 7- to 9-figure ecom brands. 

Then we took everything we learned – revenue trends, contribution margin, EBITDA, ad-spend, ROAS, and more – and put it all in this 40+ page report.

Use it to rate your brand's performance, and gut-check your growth plan for 2025.