The Ecom CFO Notebook

Recently, we wrote about financial reporting, and how different layers of abstraction allow you to zoom out and make better decisions, faster. In this piece, we’re diving into...

Whenever we (or any CFO) work(s) with a client, two of the biggest objectives are: First, clean up and organize the books to achieve reliable data Two, port...

Over the last decade, Sean Frank has grown Ridge Wallet from a modest 7-figure brand into a $200M+ lifestyle juggernaut, and recently, he went on My First Million...

Founders typically know what they want from a fractional F&A team, but don’t always know how to put it in actual accounting terms. For example, “handle Accounts Payable,”...

Obviously, tariffs have been in the news. Everyone’s talking doom, but no one’s talking tactical. Losing sleep over this isn’t productive. Instead, you need a systematic way to...