The Ecom CFO Notebook

Better Informed. Take Action. Keep your ass solvent.

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Our weekly briefings give ecommerce founders strategic finance insights they can actually use — less memes, more margin.

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Key Insights from Our Q1 P&L Benchmark Report

Every month, when we sit down with clients, we hear some version of the same question: “What are you seeing in the market”? We see the books across

Recent Posts

A Meeting Guide for High-Performing Marketing & Operations Teams

Ecommerce brands fall prey to the classic problem of the right hand not knowing what the left is doing. In the case of ecommerce, the right hand is...

Achieving Smoother Operations: The Key to Ecommerce Inventory Management

If you read The Power of Purchase Orders, you know the importance of operationalizing purchase orders in your business. If you manage purchase orders effectively, ecommerce inventory management...

The Power of Purchase Orders: Drive Efficiency & Profitability in Your Business

Most ecommerce businesses are issuing purchase orders (POs) formally or informally. Most of the time, these get buried in long email chains and WhatsApp messages. Most companies could...

Unleashing the Power of Acquisitions: A Growth Strategy for Ecommerce Business Owners

When ecommerce business owners think about acquiring new customers, they usually consider new ads, affiliates, partnerships, and content creation. In other words, organic and paid marketing strategies. Which...

Jungle Scout’s 2023 Report: A Roadmap for Ecommerce Sucess

Jungle Scout recently released their 2023 Amazon seller report. With insights from over 2000 respondents, it’s a comprehensive study of how small and medium businesses (SMBs) respond to...

10-K Reports: Your cheat sheet to better financial reporting

What you’ll learn: How to use public companies’ data to your advantage (10-K reports are free and publicly available) The nuances of revenue recognition, gross profit, and inventory,...

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