The Ecom CFO Notebook

Better Informed. Take Action. Keep your ass solvent.

Cut through the noise.

Our weekly briefings give ecommerce founders strategic finance insights they can actually use — less memes, more margin.

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Key Insights from Our Q1 P&L Benchmark Report

Every month, when we sit down with clients, we hear some version of the same question: “What are you seeing in the market”? We see the books across

Recent Posts

Ecommerce Bookkeeping: How Ecommerce Bookkeeping Helps Businesses Make Data-Driven Financial Decisions

What you will learn: What bookkeeping is and why better bookkeeping practices is essential for your ecommerce business The key differences (and similarities) between ecommerce bookkeeping and ecommerce...

The Advantages of Outsourcing Bill Payment for Ecommerce Businesses

What You Will Learn: The benefits of outsourcing your business’s bill payment functions Tools that your business can use to improve the way it currently pays its bills...

Stop Reading Shopify Sales Reports Wrong

If you’re like most Shopify sellers, scalability is always a topic of discussion. Creating strategic plans, executing precise budgets, and understanding the direction your business is headed rely...

E-commerce KPI Benchmarks: 5 Metrics that Matter

The ecommerce business landscape is cluttered with metrics that can be overwhelming to the average business owner. Owners need to know the key ecommerce metrics that matter the...

CLTV Meaning and How to Calculate LTV for Ecommerce

Customer Lifetime Value (CLTV or CLV), also referred to as Lifetime Value (LTV) is one of the most misunderstood metrics when measuring an ecommerce business’s performance. In this...

Monthly Ecommerce Accounting: How Your Books Are Done

I often get the question from new clients of “what does the team actually do” during the month. It’s not offensive. It’s a fair question.   It’s like...

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